In current role, responsibilities include leading the vision and the creative strategy across all of the company’s white-label/SaaS healthcare-related channels, brands, and products. Driving company’s efforts in product research, user-experience and architecture for all-inclusive SaaS desktop and mobile enterprise-level applications focused on healthcare resources and patient management. Leading user-experience design and implementation for medical and HR mobile applications on Android and iPhone-based devices.

Director of User Experience, CaringOnDemand

January 2018 - Present, West Palm Beach, FL

Responsibilities include managing company’s research-based design process for the enterprise-level application development. Ideation and discovery of UX patterns and interfaces for enterprise-focused custom software engagements. Managing the discovery and gathering of requirements, performing user research, conducting usability audits, preparing design briefs and leading other UX designers in the creation of UX deliverables. Mentorship and professional development of UX designers.

User Experience Lead, Arrow Digital

December 2016 - January 2018, West Palm Beach, FL

Responsibilities include managing and overseeing in-house digital team while working on the company's e-commerce infrastructure strategy. Executing web user experience initiatives while collaborating with internal development teams. Focusing on elevating the standards of interface design, typography, and user experience on the web. Additional responsibilities include routine management of the web team including freelancers, and out-of-house resources, quality control of all outgoing digital and web-related deliverables, email marketing strategy, and collaboration with the marketing team on upcoming digital initiatives.

E-Commerce Art Director, UA Brands (Uniform Advantage)

June  2015 - December 2016, Ft. Lauderdale, FL

Responsibilities include managing creative integrity of all of the Bluegreen Vacations’ web and digital properties, email campaigns, and other online creative marketing efforts as well as consistently delivering the most effective solutions to best communicate company’s strategic goals and brand messaging through an online environment. Additional responsibilities also include managing and fulfilling timely deliveries of all creative web and digital projects, providing art direction to the team of web designers, developers, and production artists while managing and overseeing the overall creative execution.

Digital Art Director, Bluegreen Vacations

March 2013 - June 2015, Boca Raton, FL

Oversaw, managed, as well as produced various creative rich media designs and concepts including micro-sites and landing pages, multi-channel online advertising campaigns, social media integrations, and mobile applications. Maintained important relationships with clients while resolving complex creative challenges and quality issues on often tight deadlines.

Interactive Art Director, Zimmerman Advertising

March 2011 - March 2013, Ft. Lauderdale

Responsibilities included providing fresh design and brand concepts for all Myxer web-based communications, overseeing maintenance and enhancement of user interfaces across all stores site wide, and collaborating with product project teams to provide input on infrastructure for enhancements and new products.

Lead User Interface & Interactive Designer, Myxer Inc.

November 2009 - February 2011, Deerfield Beach